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HEALTHCARE
Lebanon is a relatively high consuming country for pharmaceutical products
in comparison to its neighborhood in the Middle East.

Recognizing the scarcity of reliable pharmaceutical data in Lebanon
and the unique requirements of research in this sector,
SOFRES-LIBAN established a specialized division for pharmaceutical
industries, which has become one of the leading providers of such
information in Lebanon.

In addition to custom medical/ pharmaceutical research,
to address precisely the questions and issues that are unique to each client
SOFRES-LIBAN developed two healthcare-specific marketing tools :
MPSS© (Medical Prescription Statistical Survey)
and RSTS© (Real Sales Tracking System).