SOFRES-LIBAN was founded in January 1995
in collaboration with SOFRES, France
one of the market research companies
that formed the heart of the Taylor Nelson Sofres (TNS) group.
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The compelling combination of international experience
and solid understanding of the local market culture
is what sets SOFRES-LIBAN apart from our competitors.
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Whether our clients needs are local, regional or global,
adhoc, single or multi-country,
SOFRES-LIBAN delivers the market research expertise and insights they need
to make the most effective business decision.
SOFRES-LIBAN works in many of the major business sectors, including:
healthcare, political & social,
media, banking, automotive, technology and FCMG.
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We conduct more 70,000 interviews annually
in the Gulf, Arab countries & North Africa countries
in three languages (Arabic, English and French).
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Our market research expertise covers:
Advertising Evaluation, Media Research, Image Research,
Customer Satisfaction, Usage and Attitude Research,
Brand Research, Segmentation Research,
Retail Research, Employee Research,
Business-to-Business Research,
Opinion Polling.
SOFRES-LIBAN has a team of highly qualified multi-lingual researchers,
who bring their multi-disciplinary experience
to a wide variety of both qualitative and quantitative projects.
We carry out all data processing internally,
using proprietary tools and advanced software (COSI, RSTS, MPSS and SPSS).
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Some of the our clients:
LOreal
Renault-Nissan
Audi-Saradar Group
Sanofi Aventis
Kettaneh
Solidere
Bemo Bank
Booz Allen Hamilton
Saint-Joseph University
YMCA (Young Men's Christian Association)
Alfa
Janssen-Cilag
.Glaxo Smith
Kline
.Suzuki
Audi
Magazine
..Revue du Liban
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