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Sofres-Liban Overview
SOFRES-LIBAN was founded in January 1995
in collaboration with SOFRES, France
one of the market research companies
that formed the heart of the Taylor Nelson Sofres (TNS) group.

The compelling combination of international experience
and solid understanding of the local market culture
is what sets SOFRES-LIBAN apart from our competitors.

Whether our clients’ needs are local, regional or global,
ad’hoc, single or multi-country,
SOFRES-LIBAN delivers the market research expertise and insights they need
to make the most effective business decision.


SOFRES-LIBAN works in many of the major business sectors, including:
healthcare, political & social,
media, banking, automotive, technology and FCMG.

We conduct more 70,000 interviews annually
in the Gulf, Arab countries & North Africa countries
in three languages (Arabic, English and French).

Our market research expertise covers:
Advertising Evaluation, Media Research, Image Research,
Customer Satisfaction, Usage and Attitude Research,
Brand Research, Segmentation Research,
Retail Research, Employee Research,
Business-to-Business Research,
Opinion Polling.




SOFRES-LIBAN has a team of highly qualified multi-lingual researchers,
who bring their multi-disciplinary experience
to a wide variety of both qualitative and quantitative projects.

We carry out all data processing internally,
using proprietary tools and advanced software (COSI, RSTS, MPSS and SPSS).

Some of the our clients:

L’Oreal ……… Renault-Nissan ……… Audi-Saradar Group ………
Sanofi Aventis ……… Kettaneh ……… Solidere ………
Bemo Bank ……… Booz Allen Hamilton ………Saint-Joseph University ……
YMCA (Young Men's Christian Association) ………
Alfa ……… Janssen-Cilag ……….Glaxo Smith
Kline…….Suzuki………Audi…………
Magazine………..Revue du Liban………