Sofres Liban focuses on understanding your business issues in order to provide you the adequate solutions and expertise to help you identify, optimize and activate the moments that will favor a business establishment, drive growth and strengthen equity.
Therapeutic studies are custom -made to meet clients’ needs and get doctors’ feedback on a certain drug. It surveys important criteria that help in developing accurate marketing strategies in the light of Patients Profiles, Therapy usage, Doctors’ Knowledge and prescription of a certain drug vs.
MPSS is a medical barometer that monitors the physicians prescriptions per specialty and per diagnosis crossed by region, gender and age group. Since 2001, Sofres Liban covered about twenty specialties (such as Neurology, Psychiatry, Internal Medicine, Gastroenterology, etc.) and analyzed more than 225,000 drug prescriptions written during 100,000 consultations.
RSTS tracks the real sales of more than 6,000 pharmaceutical products throughout nearly 4,000 outlets all over Lebanon.
RSTS© supplies the scientific offices and agents of pharmaceutical products with an accurate tracking of sales throughout pharmacies, hospitals, dispensaries other medical institutions all over Lebanon.
This comparative reading allows our customers to benchmark their previous performances versus competitors giving them the edge they need to access their strengths and weaknesses and put their action plans accordingly.
As in the previous waves, Sofres Liban will conduct this tracking study on 550 pharmacies chosen among the top 1200 pharmacies in Lebanon (according to Sofres Liban Sales Database RSTS).
Market watch is a powerful tool that enables executives to make sense of market dynamics by providing essential data and insights on quarterly basis.
With its comparative charting platform and straight-forward, intuitive access, MarketWatch© enhances knowledge by providing access to quality data that will lead to identify opportunities and avoid unnecessary risks.
Sofres Liban provides customers with a wide variety of tailor-made adhoc studies that answer their business questions and help them in developing accurate marketing strategies in the light of customer profiles, competition, positioning of their products in terms of quality, price, efficiency, safety, etc...
In addition to the above mentioned industries, our studies are spread to cover all other sectors such as Automotive, Technology, FMCG, Telecommunication and Engineering.
Reaching advertising goals means taking advantage of communication expenditure and targeting the right consumers. Advertising market research assists in measuring the advertisement effectiveness in being visible among the clutter, in delivering key communication points (KCPs), in being strongly associated with the brand name, in shaping consumers’ preference and eventually driving sales.
Sofres Liban can offer you a full service in this sector from testing the ad idea before airing and after airing. All mediums used can be tracked from television, radio, billboards, etc.